Cases

As an ecommerce platform, Olist understands that one of the biggest challenges for sellers is to remain competitive in the marketplaces' buyboxes: the channels work with an election of stores that will have priority in the sale, using some criteria, among them the sale price.

Sellers who monitor competitor prices perform better on marketplaces, but not all sellers monitor competitor prices actively and the volume of products makes manual monitoring unfeasible.

This can be a major problem for sellers as they may not be pricing their products competitively, leading to lower sales and reduced earnings. Moreover, with Black Friday approaching, every poorly executed experience can hurt conversion, and the competition is expected to be intense. Sellers need a way to monitor prices in the largest sales channels in the country, and this information needs to be easily accessible, actionable, and in real-time.

At Olist, we understood the importance of empowering our sellers to stay competitive in the marketplaces' buyboxes. Therefore, we came up with a feature that provides sellers with up-to-date information about prices in the largest sales channels in the country. By giving sellers access to this valuable data, we are helping them price their products more assertively, and as a result, increase their earnings from buyboxes.

The solution also reduced the number of support tickets related to pricing, allowing sellers to focus on more strategic tasks, such as improving product quality and expanding their businesses. Moreover, the solution is simple and easy-to-learn, displaying the information in a way that the user can take action instantly. By implementing our solution, sellers can increase their chances of success during Black Friday, with a higher likelihood of price changes before t

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