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Engaging users and making them perceive value, use, and refer the Yuh app was a significant challenge. With so many financial apps in the market, the team needed to deliver an innovative solution that would differentiate Yuh from the competition. Additionally, the team wanted to take advantage of the capabilities of the blockchain to make cryptocurrency more familiar to customers.
As a product designer, I collaborated on the Yuh project to design the experience for the quote page for the Swissqoin asset, as well as the referral flow used to award users with the token. The team's goal was to create an award system that would incentivize users to use and refer the app.
Yuh is the first financial app that shares its revenues with its users through Swissqoin, an innovative crypto token whose value grows every month. Yuh funds money back into Swissqoin based on the company's profits, which means the more you use the app, the more Swissqoins you accumulate. Users can take advantage of four ways: First deposit to activate the account, referral program, every trade order, and every payment using Yuh Mastercard.
With more than 120,000 clients having the opportunity to hold the Swissqoin token, the word-of-mouth about this innovative award system has helped to increase user engagement and perception of value. Overall, the Yuh app has created a unique offering in the market and has successfully engaged users through its innovative award system.
